February 21, 2012

American Apparel, Inc. Announces Appointment of Jordan Schiff to GMM

LOS ANGELES--(BUSINESS WIRE)-- American Apparel, Inc. (NYSE Amex:APP), a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel, announced Jordan Schiff joined the Company as GMM effective February 13, 2012. In that role, Jordan will be responsible for the merchandising strategy and execution for the brand globally.

"We are delighted to bring Jordan to the American Apparel team," said Dov Charney, Chief Executive Officer. "Jordan possesses a strong balance of creative and analytic skill, and has a deep appreciation of our brand. We look forward to his leadership and the pivotal role he'll play in our future development." Prior to joining American Apparel, Jordan worked for Urban Outfitters, Inc., as a merchant and also reported to its Chief Executive Officer on strategic communications. Prior to Urban, Jordan was with Deloitte Consulting and Deloitte Financial Advisory Services. Jordan holds degrees from Case Western Reserve University and the University of Chicago.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of January 31, 2012, American Apparel had approximately 10,000 employees and operated 249 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.net.

American Apparel
Dov Charney, 213-488-0226
Chief Executive Officer

Source: American Apparel, Inc.

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